Women’s Month: Carole O’Connor

With over two decades representing one of the world’s most iconic luxury train experiences, Carole O’Connor has become as much a part of the Rovos Rail story as the gleaming carriages themselves. As sales manager focussing on Australia, New Zealand, MICE, and charters, she brings not just strategy and experience to the team, but also a unique energy that blends worldliness with warmth.

“No two days are ever the same,” says Carole. “That’s what I love most about my job – meeting people from all over the globe and sharing my passion for Rovos Rail with them.”
Originally from Leeds, Yorkshire, Carole describes her education simply as the “University of Life,” and it’s clear that her experience speaks volumes. She has spent over 22 years contracted to Rovos Rail, after first reaching out to Rohan Vos following a BMW incentive trip aboard the train. From that moment, her journey with Rovos began.
Before joining Rovos Rail, Carole built a formidable background in travel and business development, holding positions with American Express Travel Services, Exclusive Air Charter, and Exclusive Getaways, before launching her own venture, African Dream Destinations CC, where she represented premier travel brands including Sabi Sabi Private Game Lodge and Grande Roche Hotel.
But what stands out most about Carole is her storytelling and her instinct for opportunity. One of her most memorable encounters happened at the Travel Indaba in Durban, where she initially mistook a dishevelled but charming guest at the Rovos hospitality tent for a “freeloader.” As it turned out, he wasn’t there for the food – or the banners. He was a renowned British photographer, owner of a stunning villa in Llandudno, and later a Hasselblad Award winner for his work Allee des Baobab. That conversation sparked a friendship and creative collaboration that lives on through the images he captured aboard the train – many now on display at the Chelsea Art Gallery in London. “I’ve always trusted my gut,” she says. “I’ve taken calculated risks, made bold choices – and they’ve always worked out. I’m proud of that.”

When asked about her favourite journey, Carole names the Durban Safari, one of Rovos Rail’s shorter itineraries, though she admits with a laugh she’s never taken one of the longer journeys herself.
Off the train and away from work, Carole is deeply grounded. She spends weekends hiking mountain trails in a quiet village with her two beloved Labradors. “I’m not one for crowds or loud music. I love nature, I prefer animals to people, and I’m truly at peace with my life,” she says.
As for the future? “I’ve achieved 99 per cent of my goals. Now, it’s time to enjoy the fruits of my labour.”
Three words to describe Carole? Self-made. Resilient. Passionate.
One thing she’s learned at Rovos Rail? “When the going gets tough, the tough get going.”
Written by Linda Sparks